On September 12th, “Shanghai-Milan” Twin City Youth Culture Creative Exchange Forum is held in Shanghai International Dance Center. This Forum is hosted by Shanghai Creative Youth Talent Association, joint with Shanghai Promotion Center for City of Design, Hongqiao Creative and Fashion Industries Alliance, and Branding China. Wu Bin, Deputy Secretary of Municipal Corporation; Song Zongde, Standing Committees and Minister of Organization Department of Changning District and Ludovica Murazzani, Commercial Consul of Italy in Shanghai attended this event.
At the forum, the present leaders highly praised the art exchange through this forum between the two cities. They sincerely hope that this event will establish a starting point for the creative dialogue between the two cities and promote the further development of Chinese and Italian art culture, and hoping to attract more young people to join the creation and design fields and promote the development of creative culture in China and the rest of world.
Speech by Song Zongde,Standing Committees
and Minister of Organization Department of Changning District
Speech by Ludovica Murazzani, Commercial Consul of Italy in Shanghai
Deputy Secretary Wu Bin gave the Honor Certificate to the Chinese and Italian Designers from the“Shanghai-Milan New Talents Design Show”
Shanghai Creative Youth Talent Association,Shanghai Promotion Center for City of Design and Hongqiao Creative and Fashion Industries Alliance sign the ceremony of cooperation projects
Four young designers from China and Italy introduced their experiences in design and shared their understanding of design.
Emanuele Magini, who is a professor at the Politecnicodi Milano and an industrial Designer gave a presentation with the theme of “Form Follows Function, and Fun”. He believes that passion and curiosity should be maintained on the basis of meeting basic needs. Interesting design can give people special sensory experiences.
Emanuele Magini, professor at the Politecnico di Milano and industrial Designer
Qian Jing, the founder and chief designer of MEW, gave a presentation with the theme of“Returning to the Graphics Itself – Looking for Independence, Fun and Utility of Graphics”. Through her own design experience and cases as a graphic designer, she put forward her original design intention and concept, which is, returning to the graphic itself, making it visually more independent and more meaningful.
Qian Jing, founder and chief designer of MEW
Andrea Signoretto, Italian industrial designer and entrepreneur gave a presentation with the them of“Titolo: design driven and inspired by artisanal skills and tradition”. He combined his own products to illustrate the inextricable link between industrial design and traditional craftsmanship. This is a design trend that conforms to the background of the current era, and with the continuous improvement of thesociety, it provides a new direction for contemporary designers.
Andrea Signoretto, Italianin dustrial designer and entrepreneur
同济大学浙江学院珠宝设计专业主任柴吉昌分享的主题是《爱物·积悟——Love things，Love think》。他以自己的成长为实例，将创作生涯分为“贵金属”“远飞的心”“当代首饰”三个部分，为现场观众生动地刻画了一名中国设计师的设计学习之路和创作状态。
The theme of the speech given by Chai Jichang, director of jewelry design at Tongji Zhejiang College is"Love things, Love things." Taking his own growth experience as an example, he divided his career into three parts: “precious metal”, “far flying heart”and “contemporary jewelry”. He vividly portrayed his design and learning path and his creation status as a Chinese designer to the audience.
Chai Jichang, director ofjewelry design at Tongji Zhejiang College
Sharing and interacting session with the four speakers
After the interacting session, the four speakers and the audience conducted in-depth interactions and exchanges, which brought another climax of the event.
The audience raised their questions about life and design, and shared their experiences and thoughts about this event. It is exactly what this forum expected, every young man with creativity and curiosity to love design, and embrace life .
“Shanghai-Milan” TwinCity Youth Culture Creative Exchange Forum is also one of the joint activities of the 2018 China International Furniture Fair (Shanghai) .